Archive for the ‘Campaigns’

Team fudge – highlights of 2010

Tweet Alex @alexdover Best Campaign For me it was a tough call between the Audi augmented reality calendar, which I wrote about back in August and the wonderful Arcade Fire experiment from Google. In ...

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Digital relationships and creating a lovemark brand

Tweet The market is more competitive and the competition is stronger. So what do you need to do to be on top of your game? How can you make your brand inspirational, while your competitors struggle? S...

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Audi give Augmented Reality the Vorsprung durch Technik Treatment

Tweet Audi have always be considered amongst the best manufacturers of cars in the world, and now they have made the bold step of producing a calendar which contains wonderful scenery, beautiful backd...

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Is the crowdsourcing briefing model one that should be used for agencies?

Tweet Not the practice itself but the way in which the briefing process works for projects that are procured this way, specifically relating to the design, marketing, media, search and social industry...

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