Happy birthday to 140 Digital.

One year in and it feels like we’ve been around for 10. (in a good way)

Before I ramble on into a post about agency life and some highlights from the year I’d like to thank everyone of our clients, partners, people we talked to during the year, people on Twitter, via email etc, also to @alexdover and @140mads for helping to facilitate our creative and challenging campaigns. Also a thank you to Free Rein for letting us borrow half the office

Thank you for a great year.

For me 2010 in agency life was about change, mainly in the way clients wanted and accepted their campaigns would be delivered, and a change in the approach taken when marketing all manners of different brands, products and services.

Our first year was all about providing a measured return on investment for our clients, all the time providing innovative and creative online marketing campaigns. (sorry if it sounds boring, it’s true)

We are fortunate enough to work with clients that trust us with their brands, and who allow us to really market them in new and different ways.

Facebook for me has been a key highlight of the year, I’ve always been more drawn to Twitter as the main platform for modern, instant marketing for business.  Working across a wide range of brands, all with very different target demographics is a challenge and an opportunity, It’s part of why we have such a well rounded knowledge of different platforms for different purposes.

Facebook provides us with a real time feedback platform, a product launch event, a sales tool and so much more.  This has been a great benefit to many of our clients.

Twitter for me personally and for our agency has been great, never before has a new agency been able to tune into what’s going on in the industry and keep up with fellow professionals and businesses they way that Twitter allows.

It also leads to business, I can comfortably say that Twitter has led to business for 140 Digital this year.

It’s something that is ingrained in the DNA of 140 Digital, that’s not likely to ever change.

I only follow around 40 users on Twitter, I’m trying to address this, in any case, a quick mention for some people I engage with (fairly regularly) on Twitter. (If i’ve missed you, comment below and I will address the error!)

@LilianLoveBug – @Jamesgiles – @woo_made – @SBD – @KoehlerBear – @StefanMusgrove – @Katbez_SEO – @HannahRampton – @jamieriddell – @batt_mann – @MarkOfford – @ames2uk – @wmavideo – @KingofShaves

Free Rein – @tonyaddison , @oxo1991 and @iantearle (@free_rein_potts never tweets, tut tut!)

Sharing and sometimes shouting, but mainly talking about what we are up to is something that comes naturally to us, I’m aware that a lot of agencies don’t really talk about what they are doing, but we are (amongst other things) a social media marketing agency – you do the math.

All of the things above, alongside shaping personal projects – Type Joy and Let’s buy MySpace help me to be constantly in tune with online marketing and fine tune ideas and practices, this all benefits our agency and our clients.

2011 is year two for us, it’s started with a bang, that’s for sure.  Look out for some great marketing pieces from us this year and keep engaging on Twitter, email and occasionally in person!

Much love

Adam