Agency life – a year of 140 Digital (Mads)

140 Digital = Online Media Agency = Cutting edge of marketing (real time!)
Joining 140 at such an early stage in it’s development has given me the opportunity to become a real part of a new and exciting business. I love working in the fast moving world of online marketing and in just a year our close team have created exciting initiatives that have really made a positive difference to our clients.
For me, personally, the high comes from when our own strategies and ideas actually influence a brand on a real, visible level – it’s amazing. When I see a logo for something I have been involved in it lights up my heart!
It’s been great to use my skills that I’ve gained at uni and put them to practical use in the ‘real’ marketing world. Working along side such creative minds has opened my eyes to how online marketing can be so much more than what you would expect, things like SEO and e-mail marketing.
Our campaigns have utilised all sorts of online platforms and really made us work together to get the best out of them for our clients. Before I joined 140 …. I had NO twitter account! (shocking I know). 2010 has been the year for me to get to grips with this platform and really understand how Twitter can be utilised and benefit our clients
Working with our diverse range of interesting clients has been great, no single client wants the same thing so we have really had to push the online marketing boundaries, and long may it continue.
Finally I’d just like to thank Al & Adam for bringing me on board and making me feel part of the team – it’s been great so far and I’m learning loads (even the occasional techie (and footie) thing)
Our industry is always changing and I look forward to see what 2011 brings to the forefront!
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